Hotpot is the sort of meal that is now popular (trending) in Malaysia’s food service (F&B) sector. There has been a boom of international brands entering the local market with franchise or licencing business systems in the hotpot industry, which has been expanding quickly lately. This is due to the distinctive culture of the Malaysian community, which is multiracial and amenable to eating cuisine from other countries.
With hotpot as its main dish, this circumstance has given Mala Mini Hotpot a great opportunity to explore the potential that have been present by establishing a food service operation that is conducted under licencing.
We prepare “MALA” at Mala Mini Hotpot, a sort of authentic traditional Chinese dish.
Brand: Mala Mini Hotpot
Business Model: Branch + Licensing
Outlet Type: Premium & Express
PREMIUM
Premium Outlet : Minimum area 2000sqft
Premises: Mall/stand alone shoplot
EXPRESS
Express Outlet : Minimum area 450sqft
Premises: Food Court/Kiosk in mall & Outdoor/Kiosk On The Move
MALA MINI HOTPOT
A set of catering management firms known as Mala Mini Hotpot focuses on the development and research of food and beverage products as well as restaurant chains.
Strategically situated at the Equine Park Trade Center in Selangor, Malaysia, is where the company’s headquarters are. It has a cutting-edge logistics centre and a central kitchen. The knowledgeable staff at Mala Mini Hotpot, led by our chairman Y.A.M Tengku Sulaiman Shah Al Haj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Al Haj Y.A.M TENGKU LAKSAMANA SELANGOR, consistently innovates and moves forward to support efforts to create a scientific management system that is compatible with the company’s corporate culture.
The Origin And Development Of Mala Mini Hotpot
In today’s world, when we think about excellent meals, our minds typically begin to picture hotpot. On the list of mouthwatering foods, a lot of different hotpot brands can be found, some of which even come in pretty high.
Mala Mini Hotpot’s popularised version of the Mala recipe has a distinct past. It is reported that a sizable number of boatmen operated at the Chaotienmen dock in Chongqing and the Jialing river pier in Sinchuan at the end of the Ming Dynasty and the beginning of the Qing Dynasty. They construct a blend of several chilies and herbal spices that can warm the body because it is cold and gloomy outside. Then they include a variety of additional foods, including
At Mala Mini Hotpot, to ensure the guaranteed quality we use flower pepper from Gansu, chili from Guizhou and compound butter from Qinghai, Xianjiang as well as dozens of spices from Yunan.
Mala Mini Hotpot is a brand created under the impulse of people’s need for tasty food. It has recreated and upgraded a hotpot that has been a cultural heritage for centuries with modern management and branding methods to provide a better shopping experience for customers.
Mala Mini Hotpot’s Secret To Stay Sustainable
People’s lifestyles and buying habits have changed significantly in recent years. The population is increasingly choosing to prepare food in an easy, quick, and efficient manner. It is not unexpected that hotpot dishes, which have unique traits in the food and beverage business and use a cheap but nourishing spending pattern, have become a significant component of well-liked dishes, especially among the younger generation.
The food and beverage business has been significantly impacted by the epidemic that occurred in 2020, much like the impending “end of days.” Due to the extraordinary calamity, many eateries have seen a decline in business performance and have been thrown out of business.
Mala Mini Hotpot, however, has been able to look at the catastrophe favourably. With the most recent model, known as “Asset Light Business,” we began operating our business. Better known as, Atupun (Asset Light Business Model). Asset Light Business primarily employs four things:
● Low and reasonable capital – The aim is for many young entrepreneurs to be able to join Mala mini Hotpot
● Fast Return on Capital (ROI) – This is a very important element in business, because speed (ROI) can reduce or completely cover the risk of loss.
● High profits – Not just to get sales, but prioritize profits by lowering operating costs and raw material costs.
● Wide Space for Development – Technical operations that are easy to handle without the need for skilled personnel and (SOP) Standard Operating Procedures that are uniform make it easy to duplicate the system
A business operation method that can be seen from the point of view of increasing the sales volume clearly and can be calculated (Numbers) and the success of each branch which is welcomed with the speed of the increase of branches and the introduction of the brand through social media (story) which is matched with the combination of Asset Light Business Model will make Mala Mini Hotpot as a business based (Sexy Business Model).
Exploring the Halal Market
In Malaysia, there is a lot of competition for the non-Muslim market in the hotpot industry. It currently occupies a Red Ocean market. Therefore, every brand should consider the importance of exploring new markets. The biggest chance for Mala Mini Hotpot to get out of this dilemma is to investigate the local Halal market. This is due to the fact that the Muslim market currently makes up 70% of Malaysia’s population, placing this possibility at the level of a blue ocean that is ideal for exploration. As a result, Mala Mini Hotpot’s branding approach meets “spiritual requirements” in addition to meeting financial needs. This may provide customers a sense of “reliability” and “assured” satisfaction.
Focus on Self Media Marketing
The dissemination of information through new media is currently in an explosive condition, even registering an unprecedented speed, in line with the development of the internet and new media. The public’s attention has been drawn to the restaurant operators’ message thanks to how unusual this feature is and how rapidly, widely, and successfully it has spread. Therefore, it is important to pay attention to the “internet celebrity (KOL)” strategy. In order to express the idea and power of the brand to customers, develop in-depth communication with them outside the influence of “internet celebrities,” create the brand’s personality, and win their hearts and minds, Mala Mini Hotpo constantly seeks out and employs the most effective methods.
MALA MINI HOTPOT FoodRepublic Pavilion (Perdana Branch)
Since opening its flagship location at FOOD REPUBLIC @ PAVILLION, Bukit Bintang, a month ago, MALA MINI HOTPOT has gained the respect of its patrons and had a very positive response, particularly from returning customers.
PRODUCT MALATANG – In Sichuan, Chengdu, Chongqing, and Xinjiang, MALATANG, a street meal, is particularly well-liked. It comes from Leshan in the province of Sichuan. The term “Ma-La-Tang” denotes the need to add a lot of pepper and chilli powder to the dish in order to make it “spicy and numb.” It was created from Sichuan cuisine, which symbolises the distinctive local culture. The idea of “fast, tasty, and cheap” has made Malatang popular among people from all walks of life.
MALA CHUAN CHUAN- A traditional dish from Chongqing and Sichuan is called MALA CHUAN CHUAN. It is not only one of the most well-liked traditional cuisines in the neighbourhood, but it also exemplifies popular food culture. Chuan Chuan is produced at Mala Mini Hotpot using the young generation’s modern style, the “Walking Cup,” which can be consumed anywhere.
Because the food items are jabbed on a spoon before being dropped into the hot pot to be cooked, the dish is known as “Mala Chuan Chuan.” This dish has spread and gained popularity all throughout China thanks to its special appeal and distinguishing features.
MALA HOTPOT comes with a range of premium fresh culinary ingredients, a mouthwatering original mala aroma, and a hot Hotpot serve that is highly addicting. Other high-quality components are dipped in Mala soup before cooking so that it can be served and enjoyed in public events.
Mala Mini Hotpot is delighted to invite anyone to join its partnership programme with the potential to make large profits in the future. Mala Mini Hotpot is very glad to present this lucrative business opportunity with (USP) Unique Selling Proposition to you.
